Graded Discussion Board
PRINCIPLES OF MARKETING (MGT301)
Dear Students!
This is to inform that Graded Discussion Board (GDB) No. 03 will be opened on February 07, 2014 for discussion and last date for posting your discussion will be
February 11, 2014.
Topic/Area for Discussion
“ADVERTISING”
This Graded Discussion Board will cover lesson 32 to lesson 38.
What Is Advertising?
Advertising is a set of communications or activities used to influence and persuade consumers to adopt products and services.
Advertising is a form of communication that is used to persuade an audience to recognize and/or support particular services, ideas or products. The advertising messages are usually paid for by the sponsors and are transmitted through various media such as television or the internet. Each company strives to increase sales through advertising.