MKT501 - Marketing Management GDB No. 01 Solution Fall 2015 Due Date Nov 13, 2015
Graded Discussion Board NO.01
Marketing Management (MKT501)
Dear Students!
This is to inform that Graded Discussion Board (GDB) No. 01 will be opened on November 12, 2015 for discussion and last date for posting your discussion will be November 13, 2015.
Topic/Area for Discussion
“Promotional Strategies”
This Graded Discussion Board will cover first 06 lessons.
Scenario
ABC is a renowned brand in baby care products and have high market share and market segment. Two years before company realized that their expertise could work more than this and they jumped into skin care products due to already established credibility of baby care products in the market. Consequently, they came up with a series of skin care products under umbrella of ABC. The objective of the company was to become no. 1 in skin care products too. They advertised their product via use of different promotional strategies in order to influence customers to buy their products and to capture large market segment. They also tried hard to build profitable relationships with the customers by focusing on informing, persuading and reminding strategies of advertisement. Though, they were providing finest quality products but all efforts were in vain.
Requirement:-
In your opinion, what promotional tactics ABC Company could apply in a dynamic environment to capture market segment and to overcome the aforementioned problem? Write at least five factors to support your answer.